Sell emotions ...
not products
My first children’s book was The Musings of the Milliner, and it seemed apt to use the Milliner’s hat as my logo.
In one of my meditations, the phrase ‘By Appointment to children’s imagination’ came into my mind. I wasn’t aware at the time how significant that phrase would be.
I would not be the first to ‘sell’ an emotion.
Rolex sells status, not watches
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